Lost at Sea…
(Elegy to the Memory of an H&M T-Shirt Design)
- Datum
maandag, 15 juni 2009
- Keywords
Grafisch ontwerp (27), Observatie (14)

A surfer dude's tee. He is LOST AT SEA… Lost at sea is a state of mind.
The words are reflected. The letters are jumbled. A palm tree means that he may get stranded.
The periods are coconuts. There's only food for three more days.
The text gives a view on a gradient sundown. A high ochre streak still stains the skin. Warm lilac light is rapidly cooling. The dense black flow is uncomfortably deep.
The phrase denotes a tropical refuge. It is only expected, but merely implied. When a south swell rises and night is coming, you can never be sure that there will be an island.