tettero.net

Tettero Art Consultants advises international collectors and organizations on the acquisition, presentation and preservation of art. With respect to their own role and activities, the theme invisibility emerged during conversations. Activities are generally confidential in nature, so it is not appropriate to communicate specific information about projects or customer base. The visual consultant keeps himself out of the picture, is somehwat hidden in plain view.

That invisibility was also the concept behind the corporate identity designed by Irma Boom, in the form of a blind print logo.

Other starting points that were conveyed by Siebe, were as bare as possible (without superfluous form or informatie), big gestures and the color bright yellow.

I designed a stripped down grid with three columns, complementing the existing, paper house style. Information on the page is organized by having each column contain only one specific type of data: one column for content; one column for user instructions; one column for menu en other navigation.

Every page is partially covered by a yellow filter, behind which text and images are faintly visible. By scrolling the information is unveiled.

Because Tettero Art Consultants does not want to communicatie factual information about their work, it was decided to have the expertise of the company be the subject of their site, in the form of a blog containing articles and observations about works of art and exhibitions visited.

The website consists roughly of three types of pages:
–  List views in which all documents with a certain category or tag are summarized e.g. the blog;
–  Detail pages that contain articles and images e.g. the profile page;
–  Pages containing separate images and associated additional information.