framerframed.nl

Framer Framed is a debate series on the western view of non-western art, the role of museums in a multicultural and globalizing community and the boundaries of art, organized by ten art institutions.

The underlying topic of this debate series is the pluriformity of context; how to deal with objects, ideas and identities that were dislocated from their original frame to be placed in a foreign one. This became the main starting point for the logo design. I juxtaposed heavy characters against a graphic indication of their absence.

The layout of the website and the print material reinforces the logo by playing with empty space. Every page adheres to a modular grid with three columns that each have a distinct function.

The available imagery was few and inconsistent in quality and atmosphere. I outlined a workable visual treatment, where contrasting details are pasted into all images. In this way, the imagery is given visual unity and a relation to the subject matter and objectives of the project.

The website roughly consists of two types of pages:
–  List views in which all documents of a certain type are summarized, e.g. the Program page;
–  Detail pages that contain images, videos and project descriptions, e.g. this project page.

On every page introductory parts of other pages are listed, in order to create cross-references.

The site does not use a CMS, but is CMS-prepared. This means that a CMS can quickly and easily be implemented without having to make changes to other parts of the site. In this way, the investment in a website can be spread over time.

The system uses XML to store information, allowing updates to be made in minutes.