Uncorporate. was founded by Susanne Volder (creative strategist, Rotterdam) and Jacoline Van Der Meer (graphic designer, Den Haag). The company is a partnership in which experts from all creative disciplines work together, following a kind of crowdsourcing-concept. In this company form, parties that also operate independently and in different contexts, work together in varying team compositions.

The company philosophy of Uncorporate. is that all participants in a commission—including clients, subcontractors and target audience—are peers and partners, which leads to remarkable trajectories and results.

The company form and philosophy of Uncorporate. are based on standard business methods, but aim to interpret them in a new, personal way. That was the starting point for all concepts and design in this commission.

The notion of “uncorporate” arose during this commission, and is central to the rebranding. The word (derived from “corporate” and “incorporation”) is the company name, and at the same an indication for the innovative, unhierarchical structure of the company.

The organizational structure of Uncorporate. is multifaceted; consists of various collaborations and projects. This pluriformity is made palpable in the corporate identity.

An important identity carrier is the abbreviated version of the company name, “Unc.”, which stands for “uncorporated”. This abbreviation is added as a suffix, to the names of all participants involved in a project; of individuals (Jacoline Van Der Meer, Unc.) as well as of businesses (Municipality of Rotterdam, Unc.) The suffix thus serves as a kind of title; the collaborating parties act under their existing names, but indicate that they are part of a larger whole (You've been Unc.-ed).

The appearance of all deliverables in this commission was informed by a certain kind of corporate aesthetics (think company logos, powerpoint presentations, charts, financial newspapers, stock photography, commercial slogans).

For all components of the identity, visual business solutions were scaled down to a more human size.

The layout of website and printed material follows a modular grid with three columns, each having a distinct function in dividing the content.

An image concept was formulated to assist in creating and gathering documentation.

Information from completed projects (such as color use and physical location) is used in the design.

The website consists of roughly four types of pages:
–  Menus e.g. the About page;
–  Overviews in which multiple articles are presented e.g. the blog;
–  List views in which all documents of a certain type are summarized e.g. the Work page;
–  Detail pages containing text, galleries, videos e.g. this project page.

Project pages are formatted as a kind of business reports, and include statistical and otherwise supporting information:
–  Colors (charts indicating which colors were used in the project);
–  Places (maps containing locations that have played a role in the project);
–  Faces (profile information of team members who were involved in the project);
–  Documents (other pages on the site that are otherwise related to the project).

The colors, places, faces and documents of Uncorporate. are also viewable in separate overviews. Using those, you can select projects containing a certain color, in a particular region or by certain contributors. Additionally, all pages are organized using keywords.

The website includes a blog and its own social network with profiles of all staff, partners and clients.