Framer Framed is was a debate series on the western view of non-western art, the role of museums in a multicultural and globalizing community and the boundaries of art, organized by ten art institutions.

The underlying topic of this debate series is the pluriformity of context; how to deal with objects, ideas and identities that were dislocated from their original frame to be placed in a foreign one. This became the main starting point for the logo design. I juxtaposed heavy characters against a graphic indication of their absence.

The layout of the website and the print material reinforces the logo by playing with empty space. Every page adheres to a modular grid with three columns that each have a distinct function.

The available imagery was few and inconsistent in quality and atmosphere. I outlined a workable visual treatment, where contrasting details are pasted into all images. In this way, the imagery is given visual unity and a relation to the subject matter and objectives of the project.

The website roughly consists of three types of pages:
–  List views in which all documents of a certain type are summarized e.g. the Home page;
–  Overviews in which multiple articles are presented e.g. the projects page;
–  Detail pages that contain images, videos and project descriptions e.g. this project page.

All pages can include background information en can points to supporting documents:
–  People (the people that were part of the project);
–  Organizations (the institutions that cooperated);
–  Dossier (a library of related texts, images and videos).

On every page introductory parts of other pages are listed, in order to create cross-references. The people, organizations and dossier of Framer Framed are also viewable in separate overviews. Additionally, all pages are organized using keywords.

Concept, communication advise, graphic design, logo, press materials, flyers, style guide, writing guide, image concept, content, website, CMS.